April 5th, 2012
The growth of online video and more ads on social media sites helped boost UK internet advertising last year by 14.4 per cent to £4.8 billion, new figures reveal.
April 3rd, 2012
UK television industry chiefs have predicted that advertising revenues from online video services will increase more than three-fold by 2020, according to research into new market opportunities for media companies.
March 29th, 2012
Real-time bidding (RTB) in online video advertising is seeing a growth explosion and could account for nearly a quarter of the US market within a year, new figures have shown.
March 27th, 2012
The majority of brands and agencies are planning to step up their investment in online video advertising during 2012, new research has found.
March 22nd, 2012
Media company GroupM and Nielsen have announced they will work together to develop a new cross-platform measurement service.
March 20th, 2012
US internet users watched nearly 7.5 billion video ads last month – almost double the number viewed in February last year, according to the latest figures from comScore.
March 15th, 2012
Businesses should focus on marketing their online videos strategically rather than trying to create the next viral internet sensation, according to video content chiefs at ad agency Ogilvy.
March 13th, 2012
A new corporate video shot in multiple locations around the world to promote shipping giant Maersk’s global operations cost US$2 million (£1.28 million) to make, according to reports.
March 8th, 2012
Online video reached 34 million UK internet users in January this year, with more than 8.4 billion videos watched for 58.8 billion minutes during the month, according to the latest figures from digital analytics firm comScore.
March 6th, 2012
A US-based digital advertising firm has developed a solution for online video viewers who don’t want to watch pre-roll advertisements before their chosen content – and marketers who want to ensure their branding message still gets across.