March 1st, 2012
YouTube is spending $100 million (£62.7 million) on original programming by top TV names in a bid to turn itself into a major online TV viewing destination.
February 28th, 2012
Adobe has unveiled a new online video technology platform that allows marketers to create and edit ad-supported video clips in real time.
February 23rd, 2012
The live stream of 46 catwalk shows from London Fashion week resulted in a 100 per cent increase in the number of viewers year on year – a sign that there is growing demand from an online audience for real-time fashion events.
February 21st, 2012
More video ads are being used in longer online videos as viewers accept a growing number of commercials in order to watch valued content on the internet, new research reveals.
February 16th, 2012
Google is shifting the focus of its corporate acquisitions to a smaller number of thriving markets such as online video and mobile, the search giant’s head of corporate development has said.
February 14th, 2012
Online video advertising boosts consumers’ intent to purchase by a quarter while also increasing interest and positive associations with brands, according to new research by Specific Media.
February 9th, 2012
Microchip giant Intel may buy into online video advertising technology following discussions with internet ad firm Artivision, it was reported.
February 7th, 2012
The UK video ad sector will see a major shift towards online video in 2012, with an increasing number of big brands investing in this form of advertising, according to an industry expert.
February 2nd, 2012
Crackle, Sony Pictures Entertainment's multi-platform video entertainment network, has launched an Xbox Live app that provides access to a free online video service.
January 31st, 2012
BSkyB is to start an online pay television service in a bid to gain new customers and better compete with rivals such as Netflix and Lovefilm.