March 1st, 2012
YouTube is spending $100 million (£62.7 million) on original programming by top TV names in a bid to turn itself into a major online TV viewing destination.
February 23rd, 2012
The live stream of 46 catwalk shows from London Fashion week resulted in a 100 per cent increase in the number of viewers year on year – a sign that there is growing demand from an online audience for real-time fashion events.
February 21st, 2012
More video ads are being used in longer online videos as viewers accept a growing number of commercials in order to watch valued content on the internet, new research reveals.
February 16th, 2012
Google is shifting the focus of its corporate acquisitions to a smaller number of thriving markets such as online video and mobile, the search giant’s head of corporate development has said.
February 14th, 2012
Online video advertising boosts consumers’ intent to purchase by a quarter while also increasing interest and positive associations with brands, according to new research by Specific Media.
February 7th, 2012
The UK video ad sector will see a major shift towards online video in 2012, with an increasing number of big brands investing in this form of advertising, according to an industry expert.