Types of Online Video Productions
September 25th, 2011
Companies who have a product or service to sell are now highly likely to also be advertising online. Having their own website means the potential is there to generate more sales as the internet is a massive resource that is used by millions of people worldwide. Using videos online is now becoming extremely popular. It allows companies to demonstrate their products to potential clients and it also helps those who are offering a service to appear more approachable and customer friendly. This can help to garner interest in the company and therefore the potential to increase sales is enormous.
Online Video Production – Short Web Video
There are several types of online video options. There are simple videos that are suitable for smaller companies or individuals on a tight budget right up to more personalised and technical videos which helps to add to the professionalism of the website as a whole. Short Web Video ads are the most cost effective way to add an online video element to a company website. Training video production companies may use the Short Web Video option on their website to show clients small samples of their work. Training video production in London is popular as there are so many companies in the area. When choosing online video production, London based companies tend to have a vast amount of experience and often can accommodate much larger business requirements. For anyone who is looking to hire a video production company, trying to find someone who is reliable and professional might be difficult. However, companies who have received positive feedback from previous clients may decide to include web video testimonials on their site to show potential clients just what others think of the work they do. Web video testimonials are an excellent tool for gaining prospective new business.
Online Video Production – Talking Head Video
Talking Heads Web Videos are often used to promote companies online. It is a chance for the staff right up to Director Level to take part in the promotion of the company. Some companies prefer to do this sort of self-promotion rather than to hire actors to take part in their promotional videos. It makes the company appear warm and friendly which can also help to boost customer interest in the products and services on offer. Using this method for staff training is also an excellent idea and fabulous for motivation. Having established staff explain and demonstrate various aspects of a job to new staff instead of actors also gives a more personal approach for newcomers to the company. Presenter web videos are those that play when the website is opened. This can be in the form of a presenter guiding the site visitor around the page, adding a unique touch that will hold the potential customers attention, or offering advice on the products and services available. .