Content for Training Video Production

September 27th, 2011

Trying to decide what should be included in a medical training video is not always easy.  It is important that the video gets its point across but corporate training videos in the past have had a tendency to be a little on the cheesy side, making the viewer cringe rather than take in the information that it is trying to impart.

Modern Training Video Production

The developments in training video production technology mean that companies no longer have to put up with the old fashioned style of training videos.  A much better quality of video can be produced at a fairly low cost and footage can even be taken on some of the newer smart phones which offer DVD-quality recording, which is particularly useful for capturing impromptu training sessions or a customer testimonial.

Tips for Training Video Content

Firms can arrange for the recording of customers using a certain product or of medical staff carrying out a certain procedure.  Showing something in action can help the viewer to understand exactly how it works.  Other content that can be included is footage of conferences or meetings.  Not every employee is able to attend a conference, so events such as this can be recorded and edited into a useful short training session.  Not everything that takes place at a conference is useful so for the purposes of training video production this can be reduced to the salient points and useful information to form a short seminar.  This can then be added to the company website or distributed to staff for them to use as they need.

Add the Professional Touch

In order to ensure that the training video production has the professional touch, it is essential to plan in advance.  With the services of a video production company it is not essential to do it all alone, but all companies should give thought to content before bringing in the professionals.  A rough storyboard should be useful for outlining the video shot by shot.

A script is essential and it is important to give some thought to the type of presentation.  Will a presenter or an off-screen narrator be the best option?  Each has their advantages and making sure that the narration does not detract from the message which is being put across.  At the end of a training video the person watching needs to feel as though they have learned something new.  If this does not happen then the video is not a success, but there are many ways in which a training video can achieve this.